I first came across this in , the book... It stuck with me.
It's not only how I'm leading my own life, but how I'm helping other businesses convert their perspectives.
Most companies choose steady growth.
Keep doing X and Y for Z years, then we'll be ready to exit.
To me that's boring. It's playing a safe game, assuming variables won't change.
Right now we're in the biggest era of change we've seen.
Linear growth does work. It normally works out fine. But it's limited.
It carries more risk than most teams are watching for: not seeing around the corner, not understanding the era we're in, and assuming next year will look the same as it has.
What if you were to think bigger?
What if you were to think faster?
What if you were to take advantage of the opportunity?
What if?...
The is a step change, not another percentage on last year.
Linear growth is what feels safe. Safe is what misses and neglects the .
I'm offering the alternative: a disciplined but ambitious plan.
Not just a plan but a vision with a roadmap behind it, and not a chaotic risk but a strategic one.
Definitely not a perfect plan, but an actionable one.
I'm helping companies see how to grow in jumps, not in inches.
If you're willing to leave the ego behind, book in a call and let's have a chat.
Here is what I am building
A consultancy built by people who think differently but think big.
Myself and others alike are often written off as problems or misfits. What business owners fail to realise is that we are often the exact people who can bring a perspective in the room that potentially has not yet been seen.
I've met people from all over the world. Again and again, I find it's often the ones who are that have:
an obsession with solving problems
an obsession with spotting patterns
an obsession with being better than the other person
an obsession with knowledge
an obsession with creating
I'm turning that into an opportunity for divergent people, especially those with ADHD, to put their skills to work on problems they already love solving, and more importantly, the businesses that are needing them solved.
The gap I have is businesses becoming problem-aware. To do so is realising and controlling the ego, to be willing to take on a rather unconventional practice.
I'm a massive believer that in the future this is going to become more common in a world of AI trained on how normal people think. Taking advantage of what could be one of the last differentiated perspectives, I think, will rise in value.
Right now it starts with me. This is part of my passion, and now I'm just looking for interesting businesses with a desire to grow faster.
How I work
Trust the method.
Before I recommend anything, I need to understand:
01Who is making the decisions?
02How do they work?
03What decisions are they making?
04How is the organisation structured?
05How is the business model functioning?
From there I figure out where to dig deeper and where there could be a leap.
No nonsense
I'll say what I see. Polite, but potentially harsh.
Opportunity cost matters
Linear growth feels safe. Safe can still be expensive if a greater path was available.
The patterns repeat
Over half of what I spot shows up again and again. Different companies. Same patterns.
Don't take my word for it. Here's what others say.
Most consultants come in to focus on one silo. Businesses don't break in silos. I read the whole thing first, then go deeper where necessary to find where the leaks are.
01
Leadership and decisions
Where decisions stall, who actually holds them, and what nobody says in the meeting.
Where decisions stall
Who actually holds them
What nobody says in the meeting
02
Revenue leaks
Money already earned but lost: leads that decay, quotes that go quiet, pricing left on the table.
Leads that decay
Quotes that go quiet
Pricing left on the table
03
Systems and operations
Where people are doing machine work and where machines should be doing more.
People doing machine work
Machines that should do more
Process that burns time without return
04
Positioning and brand
Why the market cannot tell you apart, and what the category is about to become.
Why the market cannot tell you apart
What the category is about to become
The story leadership thinks they have vs the one the market hears
05
and opportunities
The small things the business quietly runs on. Where risk hides and opportunity compounds.
What the business quietly runs on
Where risk hides
Where opportunity compounds
How I think
Some of my core skills.
I don't actually know how to label my skills. I guess I'm a jack of all trades. I specialise in marketing and AI systems, but I just tend to think too much. Not sure that's a skill, though.
01
Brand new thinking
I try to think outside the box on purpose. Innovation is the number one driver of growth. If the room is remixing last year's deck, I am looking for the angle nobody is saying out loud.
02
Probabilistic conviction
I trust intuition more than most people. When everyone follows what the data says is safe, making your own bets on high-probability upside is often less risky than it looks.
03
Problem-solving
Find the actual constraint. I can be pretty harsh here. Sometimes the real problem is not what you wanted to hear.
04
Magic window
Spotting what is out of place, or what hasn't been recognised yet. Someone once called it a magic window: the ability to see through a frame that spots what others miss.
What I offer
Here's how I work with clients.
Simple offers. One size never fits all, so feel free to make a general inquiry and see where I hang out.
01
Business audit
The full read. Document plus conversation. Problems and opportunities, said plainly.
I'm Louis. A 21-year-old Gen-Z founder based in Dubai, originally from Guernsey in the Channel Islands.
Co-founder of both The Agntcy and After5 Digital, which we're scaling right now.
I am actively looking to move into more industries, with a focus on aviation and defence.
My passions sit around motorsport, aviation, and to be honest, anything revolving around adrenaline.
My interests: history, language, travel, philosophy, entrepreneurship, longevity, conspiracy theories, and getting obsessed with something new every month.
What I want to do more of: solving problems in businesses.
“One of the smartest and driven people I’ve ever met! The boy doesn’t sleep and a pleasure to work with.
We’ve worked closely over the last 12 months on many projects and they’ll be many more coming!”
Driven · Wizard · Motivated
Jaime Dempsey
Head of client relations · London DE · Friend, founder, DB
“Three months in and I still couldn't tell you how he does it. He asks things that seem off topic and then twenty minutes later you realise he's found the actual problem. Safe to say it's been worth the investment.”
“Louis, the young rockstar! great mind, great action and worth engaging with if you want to look at elevating and future proofing your business. Would recommend you connect and see him at work !!”
Ambitious · Fun · Strategical
Gareth Dodd
Partner · United SEO / Brande / HelloSocial · Friend
“Louis is an original thinker, a rare 'live-outside-the-box' intellect. Intensive focus and a flair for creative problem-solving characterise his workflow. I always look forward to our meetings.”